Review 2023 screenshot

Best Track Record for Sugar Sites

5 Million Members Worldwide

70% Male | 30% Female

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In-Depth Review of

The sugar dating scene has swept the online dating market. With new services cropping up, some established services have their work cut out. is one such service trying to stem the tide of up-and-comers by continuing to offer quality service to quality members.  

Initially launched in 2002, was the first to show precisely what “sugar dating” is. Since its founding two decades ago, still boasts a remarkable track record of sugar relationships. In their own words: “We are not only a successful site, but our staff and approach to this business is of exceptional standards that time and again delivers quality…We understand that the quality of the members is what makes a site successful, and at, we are not only a recognized millionaire dating site but also a site that offers sound dating advice too.”

Since its inception, the service has made its way to numerous media outlets and resides as a giant in the sugar dating industry. The question is: can it maintain that success in the modern sugar market? We created a profile to find out. Read our review to see if the sugar on is still sweet!


Established sugar dating app

1,000s join every day

No auto-renewal of membership


Doesn’t have a mobile app

Must pay for essential features

How Much Is SugarDaddie?





Signing Up for

Signing up for is a simple process that can be good and bad. Good because it pushes users through without much hassle to start exploring the site – bad because the interface shows its age aesthetically and lacks integration with social media services for sign-up.

That being said, all you need to sign up is an email. asks some basic questions to get you going, like age, where you live, your income, gender identity, and who you’re looking for in a romantic partner. After pushing through those basic questions, the site invites you to express more about who you are with profile descriptions and short bios.

The last step toward building out your profile is adding a few pictures. However, note that if you skip any required steps on sign-up, SugarDaddie’s verification process can’t be completed, and you’ll have to start over. Our recommendation is to fill out the essentials and then go back and edit your profile with all the extras as you see fit!

Member Structure

Having been around for two decades, one of the most significant selling points of is its expansive user base. Its website boasts that it has had 5 million members throughout its run. However, this is where things get a little iffy.

Although it has indeed had that many members throughout its lifetime, currently, the distribution in the US is about 10,000 members, with 2,500 active weekly. This wide separation shows that isn’t quite as popular as in its heyday and that it catered to a global audience well before a US audience. Even with the lower numbers, the divide between male and female users still provides an excellent opportunity for a sugar site, with 70% identifying as female and 30% as male. It should also be noted that the female users are typically 18-24 and males 34-55+.

With that in mind, caters predominantly to sugar relationships, whether short-term or long-term. The majority of the successful relationships it often alludes to have come from wealthy older men finding companionship with younger attractive women.

Matching Process is a dating site that provides an extensive search and algorithmic-based matches. Let’s start with the matchmaking feature on the site called “Meet My Match.” With this service, premium users will be given matches daily based on several factors. This accounts for not only location but also interests and profile details.

From the matches that the site presents or those you find yourself through many unique search filters, you’ll be able to add the ones you see potential with to your “Favorites” list. If you have a premium account, you can view which other users have added you to their list!

Finally, something that sets is its implementation of a “Quality Score” for the matching process. This system judges profiles to uphold the high standards of the site, meaning that quality profiles benefit from increased engagement. It should also be noted that being a premium user gives you an automatic bump to your score and increases your chances of finding a match out of the gate.

Contact Options

The contact options on are where the site shows its age and preference toward premium users. With a free profile, you’re extremely limited on the site in that you can’t view or search for profiles or even reach out. There are no “like” or “wink” options on the site that are common to other modern sugar and dating sites.

That being said, contact as a premium user isn’t vastly better. Premium users are the only ones who can reach out and communicate with other users, but the only method to do so is messaging. There is no video or voice chat on the site. The only additional opportunity to get to know other users is in the forums, which generally provide different topics from members about the dating scene. App

At the time of writing, there is no mobile app for It does provide a mobile browser with location features enabled to make the most of “Meet My Match” but doesn’t provide much else in terms of features.

Conclusion is one of the original sugar dating sites and has a long history of successful relationships to show for it. However, with the amount of competition today, it hasn’t done very much to innovate and stay ahead of the curve. The most significant benefit of, in that way, lies in its simplicity.

This site may not be catered to the younger audience, but it is catered to the older audience that tends to make up the sugar daddy or momma subcategory. It offers everything it needs, an easy-to-understand interface, and direct messaging to potential matches. may not be a site for fluff and modern amenities, but it still has it where it counts. If you’re ready to join the sugar dating scene, there’s no better place to start than where it all began –!