Review 2023 screenshot

Millions of users with 83% based in US

Sugar Dating Service for All

51% Male | 49% Female

This article contains affiliate-links.

In-Depth Review of

It’s always a breath of fresh air to have a dating site whose target market is summarized by the name., in that regard, doesn’t mince words. This is a dating site that targets the niche world of sugar dating – and, to that end, succeeds. Remodeled in 2017, has seen a massive resurgence in the last few years. However, that remodel was also a necessary one.

Initially created in 1998, the site used to be the somewhat elusive and, for the most part, illegal escort business. As the dot com era ended and a more effective crackdown of such sites came to pass, evolved with the times. It left behind any semblance of its former business and in no way represents an escort service or promotes prostitution of any kind. Now, it caters to the sugar daddies, mommas, and babies of the online dating world.

However, even with that fantastic boost in 2017, has been able to shake off its past? And is it the “world’s largest Sugar Daddy dating website”? We created a profile to find out! Read our review to see if is your next stop in the online dating journey.


For sugar dating and more

Easy to use interface & fast sign-up

Verified identities for safer experience


Lacks income verification 

No monthly subscription plan

How Much Is



Per credit: $0.59
Total: $59



Per credit: $0.34
Total: $169



Per credit: $0.29
Total: $389

Signing Up for

The sign-up process for is two quick and easy steps. First, fill out your screen name and answer a few questions to establish who you are. Second, let them know who you’re looking for – whether a sugar daddy is looking for a sugar baby, a sugar baby looking for a sugar momma, or anything in between. Whatever you’re looking for, the site helps you establish it.

Once you sign up, even with a free membership, you’re let loose to browse the site at your leisure. At this point that promotes the ‘3-Day Free’ trial of the service. This trial, however, does have strings attached. While it is completely unlocked for you to explore, you will be charged for a premium membership if you fail to cancel within that time. The three days allow the opportunity to explore and see if it’s what you’re looking for before committing.

Member Structure

Sugar dating sites often fall victim to pretty uneven splits regarding gender identities. However, this isn’t a problem with With millions of members worldwide and 250,000 users active in the US monthly, it boasts a divide of 51% of its members identifying as males and 49% identifying as females. Broken down further, the sugar babies typically are between 18-24 years old, and the sugar daddies or mommas are around 35-54 years old.

Although a worldwide service, is immensely popular in the US, with 83% based stateside. We mentioned 250,000 are active monthly, but that number has continued to escalate – especially after a 2020 resurgence. Beyond that, it should also be noted that this site isn’t only relegated to the elite or ultra-wealthy. In that way, ‘sugar’ might be a misnomer, but some of the connections on this site are based on a mutual interest in those of different ages – whether younger or older.

Finally, the dating on this site also sees in even split in what members are looking for. Some search the site for long-term relationships and compatible interests, while others explore the site for a short-term fling. Regardless of what you’re looking for, all are welcome!

Matching Process

The matching process on is based primarily on financials but not exclusive to them. Ultimately, the site is looking to match individuals with “the best parts of a loving relationship with none of the bad parts.” To that end, it succeeds. features a matching algorithm based on mutual interests and profiles that recommend matches based on what you’re looking for. While most of those matches are location-based, the search helps you refine your ideal categories in a prospective partner.

Members can filter based on sex, age, and mutual interests and browse profiles and pictures to understand better who they’d like to reach out to. In some ways, the matching process is bare-bones, but the contact options more than make up for it.

Contact Options, like many other dating sites, puts communication at the forefront. With that, chats between other members come standard – but there are also a few different options. After narrowing search parameters, members can send ‘kisses’ to others they are interested in and gifts, assuming they are premium members.

This is also the bad news, as free members on the site are effectively limited to browsing and blowing ‘kisses.’ To unlock the site’s value (which is where the 3-day trial comes into play), a premium membership is highly recommended. With the options for premium membership, sugar daddies and mommas can already show what they bring to the table.

For example, one premium option is ‘full contact.’ With this type of membership, free members can reach out to premium members. Put another way, sugar babies who might not pay for the service are free to reach out to the sugar daddies or mommas that do. This, by itself, opens up the doors for communication considerably.

Finally, one difference between free and premium memberships is a cap on messages. Lower package options don’t store messages, and there is a soft cap on sending messages out. This is why complete contact and ‘Diamond’ memberships are extremely popular for the sugar daddies and mommas of the site – it not only offers more autonomy and prestige. App

To keep the consistency of its name (among other reasons), does not currently offer a mobile app. It has a mobile version of the site available through phone browsers, but that doesn’t offer as many options as an app for location-based searches, notifications, or ever-present communication with other members.

Conclusion is among the older online dating sites and has one of the most unique creation stories. While a long time was spent shaking off its past, it has since exploded onto the sugar dating scene. With a user-friendly site, solid security, a welcoming community, and a remarkable member base – it has everything a prospective sugar daddy, momma, or baby might need.

If this is the online niche you’ve been looking for in your romantic life, is as easy-to-use as it is successful at finding sweet-as-sugar matches. Check it out for yourself!